campaign against human trafficking
Asking For a Friend
Our goal was to create an organization or platform to reach people in the early stages of human trafficking. We wanted to communicate with these victims and inform them of the dangers and consequences of human trafficking. We decided to do this through social media platforms by creating safe spaces for people to spread awareness and help others in need.
Our campaign was focused on Instagram where we reached out to potential victims being persuaded via direct messaging, commenting, and/or stalking.
To make the concept of human trafficking less intimidating to young people, we decided to create fun and attractive graphics for our campaign. We belived that this may help our target audience feel more comfortable in opening up about their situation by sharing their experiences and asking questions.
Completed in collaboration with Kevin Loumeau